HelloFresh – Weekly meal-kit subscription

There is now a way to get honest, high quality, pre-portioned fresh ingredients and antibiotics- and hormone-free meats right to your door in a timely and expeditious manner. It’s time to say hello to HelloFresh, weekly meal-kit subscription company that delivers “cook from scratch” meals to customers and has a mobile application. “From a vision perspective, we aim to change the way people eat and support them on their way to having a healthier life,” says Ian Brooks, managing director at HelloFresh Canada. “It’s [about] food bringing people together. It’s eating healthy, balanced, nutritious meals cooked at home.”

The HelloFresh app enables users to scan the database for hundreds of recipes and dishes rooted in sustainably sourced items. “Cooking healthy, home-cooked meals shouldn’t be limited to anyone,” Brooks says. HelloFresh buys all the ingredients, makes the recipes, and plans and prepares the meals for its customers. And they deliver everything to them — in a corrugated carboard box with a reflective foil interior to preserve the food’s freshness — at no additional charge. HelloFresh also provides customers with a pictorial step-by-step guideline for cooking the meals they’ve ordered. “[It’s] about bringing this to everyone, regardless of the time you have at your disposal or [your] cooking skills. We want to bring you all that opportunity.”

HelloFresh delivers everywhere in Canada except for Quebec, the territories and parts of northern Ontario. Customers can select meals, skip their delivery and pay — all on their phone. Dishes can range from pesto rosso pasta to minty sumac chicken and a maple kale mustard salad. A typical HelloFresh order includes a total of three dinners for either two or four people. According to Brooks, deliveries usually start on Mondays. The HelloFresh app is available to download for free on iTunes and on Android.


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Daniel Calabretta

Daniel Calabretta

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