Millennial Minded: Tommy Hilfiger Introduces Spring 2018 Tommy Jeans Campaign
Tommy Hilfiger announces its Spring 2018 Tommy Jeans global advertising campaign, which features a few familiar faces. The campaign targets millennial consumers by partnering with popular digital influencers including rapper Christian “King” Combs, models and musicians Pyper America Smith and Gabriel-Kane Day-Lewis, and models Diana Silvers, Lina Hoss and Sup Park to celebrate speed and immediacy with a touch of vintage nostalgia, which is the theme of the new apparel, shoes and accessories line. The brand decided to focus on a new perspective that works on defying norms and defining new ways to express diversity and individuality.
The campaign, shot by Devyn Galindo in California, took the influencer cast on an adventurous journey to celebrate youth, freedom and friendship while being able to show off their Tommy Jeans street-inspired looks for both men and women. The youthful line nods at Formula One racing pit crews with heritage work wear, oversized outerwear, loose-fitting silhouettes and an intentional focus on denim details. The look takes inspiration from the classic shapes, bold colours and streamlined graphics of speed racers for a modern take on all-American tradition with a rebellious edge. Tommy Jeans is available in select Tommy Hilfiger stores, Tommy Jeans stores and online.