Skin Proud is one of the newest affordable skincare brands to hit the Canadian market. The UK brand, which has been in Canada since April, offers innovative, sustainable and high-quality skincare that is user-friendly and reasonably priced. Sounds like a win to us!

The brand is vegan, cruelty-free, dermatologically tested, paraben free, 100% transparent about its formulations and uses eco-friendly packaging that is fully recyclable. They are focused on celebrating everyone’s individuality by showcasing all skin tones, types, genders, body sizes and ethnicities. With unretouched photos and skin that looks real, we love how transparent the brand is about what real skin looks like. 

Their products, which range from serums to moisturizers, are suitable for all skin typesand are gentle enough for everyday use. The ingredients used are high quality and result-driven with a focus on simplicity and efficacy. Each product is user-friendly and can be used individually or in combination to create a full routine. Not only do we love the formulas, but we can’t get enough of the millennial pink bottles, which make for the cutest Instagram-worthy packaging.

One stand-out product from the range is Smooth Talk, their 2% hyaluronic acid gel serum that can be used both day and night. This product is suitable for all skin types and will hydrate your skin to the next level, thanks to its key ingredient, hyaluronic acid.The formula combines hyaluronic acid, rejuvenating peptides and pineapple extract to give you long-lasting plumed, hydrated, radiant and even skin. This product works great on its own or with other serums, as it helps them work even more effectively. It is available at Walmart Canada for $17.97.

You can get all the skin-proud products at Walmart Canada for an amazing, affordable and effective skincare routine from a brand that you can be proud to use.