Athletic Grace Meets Artistic Mastery
ZENITH launches its Chronomaster Sport ‘Aaron Rodgers’ watch, limited to just 250 pieces.
At the end of October 2023, Swiss watchmaker Zenith and New York Jets quarterback Aaron Rodgers unveiled the limited-edition Chronomaster Sport “Aaron Rodgers” watch at New York City’s LVMH Magic Room. Rodgers, who has been the brand ambassador for LVMH-owned Zenith since January 2021, worked with the brand for 15 months before arriving at the watch’s final design. The exclusive timepiece, limited to just 250 pieces, marks Rodgers’ first foray into watchmaking and is set to be a coveted addition for both sports and horology enthusiasts alike.
At the event, Rodgers celebrated the behind-the-scenes teamwork that led to the creation of this watch — something that he admitted has been a lifelong dream of his. “As a history buff, I have immense respect for ZENITH’s history, and visiting their manufacture last year gave me an even deeper appreciation of their craftsmanship and dedication to excellence,” Rodgers stated. “Working with their team to incorporate all the different elements I wanted to include was a fun adventure, and I couldn’t be happier to see our vision come to life in this watch.”
Zenith CEO Julien Tornare praised Rodgers’ engagement and creative inputs and told the crowd that Rodgers “continuously reminds us that the drive to reach your star should never be let go, even in times of challenge.” Guests at the launch included the New York Jets owner, Christopher Johnson, and Jets president Hymie Elhai, as well as actors Aldis Hodge and Dale Moss.
The Chronomaster Sport “Aaron Rodgers” watch features a green ceramic bezel engraved with a 1/10th-of-a-second scale, something understandably important to the time-conscious Rodgers, who must make every second of the clock count during his time on the field. A dial that echoes the same vibrant green hue and Arabic numerals of Rodgers’ jersey adds a unique and personalized element to his eponymous design, as does the addition of Rodgers’ “AR” logo on its sapphire display caseback.
With its high-frequency El Primero calibre and an extended power reserve of 60 hours, the Chronomaster Sport “Aaron Rodgers” edition demonstrates Zenith’s dedication to combining technical prowess with timeless design. Rodgers’ active involvement in the design process reflects his passion for precision, paralleling Zenith’s relentless pursuit of innovation and unparalleled craftsmanship.
The limited-edition Chronomaster watch was released on Thursday, November 2, 2023, and is available for purchase at Zenith’s physical and online boutiques worldwide.
