PepsiCo Launches Official Partnership With Formula 1
PepsiCo, Inc. has announced a landmark global partnership with Formula 1, which is set to begin in 2025 as part of a multiyear commitment. This dynamic collaboration brings together Formula 1’s high-octane excitement with PepsiCo’s powerhouse brands — Sting Energy, Gatorade and Doritos — creating unforgettable fan experiences worldwide. With a global audience of 1.6 billion and 826 million active fans, the partnership provides PepsiCo with a vast platform to engage across 21 race locations and over 200 broadcast territories. As an Official Partner, PepsiCo will benefit from TV-visible trackside advertising, Fan Zone activations, premium hospitality and exclusive marketing rights. The deal extends to F1 Sprint and F1 Academy, supporting PepsiCo’s commitment to women in sports. Fans can also expect immersive brand activations, limited- edition products, on-pack promotions and digital content that can enhance the race experience both at the track and beyond. This partnership sets the stage for a new era of sport and brand synergy on a global scale.
