Desert Sky Collection: Haider Ackermann Takes Snow Goose To The Edge
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Canada Goose hosted a three-day desert expedition in north of Lake Powell, where Ackermann’s circle explored canyons and witnessed sunrises and starlit performances. | Photo By Ben Rosser -
Photo By Ben Rosser -
Photo By Ben Rosser -
Inspired by nature, the collection ushers in a bold era of warm-weather performance wear designed to push limits. | Photo By Ben Rosser -
Photo By Ben Rosser
Three days in Utah. One capsule. Zero boundaries.
Nothing about this launch was ordinary. To unveil Canada Goose’s Snow Goose Spring/ Summer 2025 capsule collection, Haider Ackermann brought a hand- selected group of models, artists, editors and creatives into the wild and surreal beauty of Utah. Over the course of three days far from runways and city noise, the collection came to life — not on stage, but in motion.
Set against the raw backdrop of north Lake Powell, the experience was immersive. A custom-built base camp served as home, with minimalist structures tucked between rock and water. The group was not just observing the clothes, they were living in them, breathing through them, testing their ease under the intensity of sun, wind and silence.
From kayaking narrow water channels to hiking beneath towering sandstone, the pieces moved with purpose. Designed for heat and light, the capsule builds on Canada Goose’s performance legacy while translating it through Ackermann’s visual poetry. Guests included Reign Judge, Dr. Woo, Sam Sussman, Olivia Singer, Erin Wasson and Luis Alberto Rodriguez. All of them wore the collection. All of them disappeared into the landscape with it.
The first day ended with a candlelit dinner in a slot canyon, the kind of setting that makes silence feel holy. There were no press speeches, just a long table, minimal light and sharp silhouettes caught in the glow.
The following morning opened with a helicopter ascent to Tower Butte. More than 5,000 feet above sea level, the butte delivered a 360-degree view of the desert’s astonishing scale. There, Navajo storyteller Eli Secody shared oral traditions of the region. The moment became a reminder that land comes before product, and storytelling comes before marketing.
The clothes performed. Lightweight layers handled the swing between searing heat and cool dusk. The colours were grounded in earth but carried tension. Nothing screamed for attention, everything looked made to be here.
Ackermann’s esthetic has always held friction. This capsule leans into it. It is about precision without pretension. There are no shouting logos, there are no gimmicks. A vest fits like a second skin, a parka becomes part armour, part poetry. Every line and material choice is made to support movement.
The final day included a horseback ride through winding canyons and an outdoor performance by Casey Manierka-Quaile, a.k.a. Casey MQ. By then, the collection needed no explanation. It had survived heat, wind, altitude and sand. It had made its case quietly.
Snow Goose Spring/Summer 2025 launches on Thursday, June 12. The capsule does not follow trends. It does not perform for cameras. It does not need context to prove its value. It is built for the real.
