Edible Arrangements Is The Perfect Gift For Any Occasion
Successful Edible Arrangements franchise owner Tiziana Cannella discusses the changes the brand has made, the exciting future and her passion for the brand.
Many know Edible Arrangements as the place to get fruit baskets, but it has become so much more! Now offering flowers, baked goods, dipped fruits and festive treats, Edible Arrangements is the place to get the best gifts for any occasion. Edible Arrangements make the perfect gift for birthdays, anniversaries and to show your sympathy.
In the 16 years since Cannella purchased her franchise, many things have changed. Originally, they only made fruit baskets and offered same day paid delivery before noon. “Now are also now offering no charge delivery when you order a day ahead.”
With much of her team having been with her for over 10 years, her workplace feels like home, and her co-workers and customers like family. “I work pretty much seven days a week and I still love to get up and go to work every day,” Cannella says. “We have many repeat customers we have gotten to know over the years and we’ve established a strong friendship there. If they need something last-minute or they need something customized or they need something special, they can pick up the phone and ask us and we will move mountains for them.”
Edible Arrangements uses only the freshest fruits brought in from the food terminal daily. Not only are these fruits as fresh as possible, but each fruit is also tested by staff to ensure it meets the standards of Edible Arrangements. The staff at Edible Arrangements are invested in ensuring that every single product that goes out the back door is perfect from the moment they pick up the phone until the moment it gets delivered.
This upcoming holiday season there are so many exciting things to look forward to, including a line featuring Godiva chocolates, holiday desserts and festive treats that will be perfect to send as gifts or have at home while you host family and friends. “I’m really excited to see how we incorporate some of the new Edible Arrangements products that the brand is bringing in.” There is much to look forward to in the long term, as well. “I look forward to the future because Edible Arrangements has plans. I think Edible Arrangements in another 10 years will look even more different than it does today.” The success of Cannella’s Edible Arrangements has not gone unnoticed, as her franchise is one of the top three most successful locations in Canada.
Anything you order from Edible Arrangements creates a wonderful memory for both gift giver and receiver.