There are times when significant moments have the ability to transform the course and purpose of our lives. For Alfredo Aiello, that defining moment came on a crisp spring day in the 1970s after successfully selling a family’s house in Etobicoke and relocating them to a new home in Mississauga. The selling and buying process wasn’t just a transaction for the aspiring Aiello — it was the starting point of a career embedded in a feeling of pride and sense of accomplishment that comes from finding families the perfect home. Alfredo’s initial experiences in real estate eventually set forth the foundation of a promising career, one that would expand and continue over four memorable decades.

Immersed in the industry since March of 1975, Alfredo got his feet wet in residential resale and commercial real estate before working at a leading development firm in Vaughan. “In 1984, I became involved in the new homes division at Greenpark Homes, keeping my land and commercial touch as I explored a part of real estate that intrigued me,” says Alfredo, who continued to pursue his passions in and around the GTA. Soon enough, his son Massimo Aiello began to display interest in his profession, obtaining his Broker’s Designation at the tender and rebellious age of 19. With Alfredo’s expertise in new homes and Massimo’s proficiency in customer and company liaisons, the father-son twosome decided it was time to set out on their own.

In 2004, the Aiello’s founded the Concord location of HomeLife Premium One Realty Corp., an independently owned and operated brokerage firm. From the moment their partnership began, their reputation as distinguished professionals in the industry grew. Specializing in residential low-rises, industrial and commercial real estate, new homes, in-fill sites, land acquisition and development, and boasting a resale division networked by 45 award-winning realtors, the duo has launched their full-service real estate brokerage to the top. “We had a vision to expand and that meant following our life callings,” says Massimo, proudly adding that in both 2009 and 2011, HomeLife Canada awarded their firm with Most Productive Office in Canada awards.

Aligning themselves with prominent builders/developers, the Aiello name is synonymous with selling and marketing communities, and a customer-first approach. “Our service is based on loyalty, professionalism and respect,” says Alfredo, happily noting that the company has successfully stretched its latitude across key markets. Springing off from one of their biggest projects — the Upper Thornhill Estates community — Alfredo and Massimo look forward to their highly anticipated sites in Vaughan, Brampton, Newmarket, King City, Milton, Aurora, Whitby and Ajax, which cater to first-time buyers and purchasers of exclusive, executive homes. “We are always researching communities and how to enhance them, specifically those in the GTA,” explains Massimo. From selling to the market, to overseeing sales pavilions, reviewing renderings from builders, forecasting trends, incentive strategies and offering comparative market analysis and support to clients, the two are deeply dedicated to every detail of their developments.

Expanding their vision vertically across GTA skylines, Alfredo and Massimo continue to build their legacy, multiple projects at the same time. “Our expertise lies in the new homes sector, dealing with builders/developers, examining and sourcing land — essentially covering a process that takes us from A to Z,” says Alfredo. “And all projects are handled with the utmost care and professionalism.”

3-960 Edgeley Blvd., Concord, Ont.
(416) 410-9111, www.homelifepremiumone.com