Alanah Jewell: Celebrating Indigenous Artistry
Wella Professionals and Alanah Jewell unveil limited-edition haircare boxes for Indigenous Peoples Month.
In celebration of Indigenous Peoples Month, Wella Professionals has launched a striking collaboration with Alanah Jewell, also known as Morningstar — an Indigenous artist from the Oneida Nation of the Thames whose online shop, Morningstar Designs, features her vivid and symbolic prints, paintings, card and other artwork.
This partnership with Wella showcases Jewell’s artwork on five limited-edition haircare boxed sets, blending beauty with deep cultural storytelling. Her designs adorn Wella’s Invigo Color Brilliance, Nutri-Enrich, Fusion, Oil Reflections and Ultimate Repair collections, each set featuring visuals inspired by traditional beadwork, sacred medicines and natural elements like birds, cedar and butterflies.
Each motif is layered with meaning around identity, healing and interconnectedness.
“As an Indigenous person, I believe everything we create should be in alignment with Creation,”says Jewell.“These designs represent balance, gentleness, protection and interconnectedness. Our hair is sacred, and this partnership honours that.”
This collaboration reflects Wella’s commitment to inclusivity, innovation and honouring diverse voices within the beauty industry. With 140 years of legacy, Wella continues to empower expression through artistry and care.
“Partnering with Alanah Jewell has been an incredibly meaningful journey for us,” says Déborah Trépy, brand manager at Wella Professionals. “At Wella Professionals, we believe beauty is a powerful form of self-expression, and that includes honouring the cultures and communities that inspire us. Collaborating with Alanah Jewell has allowed us to bring her powerful vision and cultural storytelling to life through our most iconic product lines. These limited-edition designs reflect our ongoing commitment to creativity, inclusion, and supporting underrepresented voices in the beauty industry.”
Jewell’s Morningstar Designs collection transforms everyday routines into acts of cultural celebration and personal connection, redefining haircare as a ritual of respect.
