September 17, 2026
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Marques stuns in an asymmetric pantsuit, shining in her signature style. | Photo Courtesy of H&M

Livia Nunes Marques: The Gen Z ‘It Girl’

Brazilian content creator and creative director Livia Nunes Marques is a visionary of playful spirit.

Have you ever wondered what makes a style icon? A common trait among people of artistic brilliance is that they hold that they hold onto their authenticity over and over again. This is exactly what Brazilian content creator and trailblazer Livia Nunes Marques embodies.

Whether it was her viral video with the 3-D animated character Nobody Sausage, or leading the straight-eyebrows craze, Marques doesn’t wait for trends — she creates her own as a trendsetter. Famously called the “It Girl of Generation Z,” Marques has a massive audience on social media.

These statement sunnies elevate every look. | Photo Courtesy of H&M

From featuring in the global campaign for Balenciaga to being an ambassador for Dior to being named in the Forbes Under 30 list, she is carving out her name on the global fashion scene. Marques is also credited with bringing the 2000s paparazzi aesthetic with 3-D reality to the mainstream.

A pink shirt and black pearl-like jewellery reimagined with a modern touch. | Photo Courtesy of H&M
Photo Courtesy of H&M

Adding another feather in her style cap is her latest collaboration with H&M. Marques’s H&M collection is about creative tension and beautifully captures her playful spirit, bold contrasts and, most importantly, her true unapologetic self. With modern femininity and softer fabrics, it is a 20-piece drop of ready-to-wear and accessories.

A lace-trimmed outfit exudes femininity. | Photo Courtesy of H&M
A pink top highlights the collection’s focus on lightness and movement. | Photo Courtesy of H&M

This collection combines bold and soft design, flow and structure in a special way inspired by Marques’s unique style. It speaks with intention and a strong sense of craftsmanship. Marques’s H&M collection is femininity personified, with Marques owning that in her true style.

Marques is not afraid to take risks. She has a creative vision of the utmost potential. But most poignantly, she is unabashedly herself, taking the fashion world by storm one day at a time.

@livia

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