Damiani Jewellers: Seven Decades Of Excellence In Vaughan
A family legacy of fine jewellery, luxury timepieces and unmatched customer service.
Established in 1957, Damiani Jewellers has been a pillar of the Vaughan community for almost seven decades. The family-run business has evolved through seven different locations, consistently adapting to the ever-changing jewellery industry while remaining true to its roots. It offers fine jewellery and luxury timepieces with an unwavering commitment to quality and service.
“After almost 70 years in the business, we’ve mastered the art of selling fine jewellery and luxury goods,” says Damiani Jewellers President Frank Damiani. “Not only have we developed and maintained lasting relationships within the jewellery industry but also with our clients, some of whom have become like family. It takes a lifetime to build up trust and a second to lose it. At the end of the day, we do what’s best for our customers.”
As a third-generation business, Damiani Jewellers has maintained its legacy while embracing modern trends. Vice President of Operations Laura Damiani Costa explains how the company has evolved over the years.
“The store has adapted to changing customer tastes, offering both timeless pieces and more contemporary designs,” she says. “We have a broad selection of fine timepieces, custom-designed pieces and engagement rings, positioning Damiani Jewellers as a one- stop shop for all luxury needs.”
Technology has played a key role in keeping the business relevant. The introduction of computer-aided design (CAD) technology allows customers to create one-of-a-kind jewellery pieces. “This level of customization enhances the customer experience by offering something truly unique that may not be available from mass-market retailers,” notes Damiani Costa. Additionally, the store offers personalized laser engraving on rings, watches, and other jewellery.
Custom design is a store specialty, allowing customers to bring their unique visions to life. “It’s a three-step process,” explains Damiani. “You sit with Andrea, the After-Sales Service Manager, discuss your ideas and envision your creation. A CAD is created for approval and, once finalized, the piece goes into production, taking four to six weeks to complete.”
At Damiani Jewellers, repairs are more than just a service — they are a labour of love. They believe that every piece of jewellery that is brought to them represents a memorable moment in the client’s life. Their sole priority is preserving any piece’s integrity while making it look its best.
Precision and expertise define Damiani Jewellers’ watch-servicing department. Watchmaker Csongor Gyarfas has more than 51 years of experience in the industry. “Some watches need to be completely disassembled and reassembled again, which takes a lot of time and attention,” he says. “Whether it’s a simple battery replacement or a complete movement overhaul, I treat every watch with the care it deserves.”
Jewellery appraisals conducted by Gemologist Mitali Kapoor provide customers with essential documentation for insurance, resale or estate planning. “An appraisal isn’t just about assigning a number; it’s about telling a story,” she explains. “Every piece holds sentimental and financial worth, and my job is to ensure [that] customers understand exactly what they own.”
Customer service is at the heart of Damiani Jewellers. “The goal is to make every client feel valued, understood and appreciated,” says Damiani Costa. “We take the time to educate clients about the materials, craftsmanship and design of each piece so they feel confident in their purchase.”
Looking ahead, Damiani Jewellers remains committed to growth while preserving its core values. “Our goals are focused on strengthening our online presence, expanding our product offerings and continuing to differentiate ourselves through a full-service experience,” says Damiani Costa.
For many customers, Damiani Jewellers is more than a store — it’s a destination where treasured moments are celebrated. They don’t sell necessities, they sell happiness.
“For some, an engagement ring purchase is just the beginning of their relationship with us. We look forward to seeing these clients return as they continue to celebrate special milestones over the years,” says Damiani.
With 68 years of trust, craftsmanship and dedication, Damiani Jewellers stands as a beacon of excellence in the jewellery industry, ensuring that every customer leaves with not just a purchase but a memory to cherish for generations.
15 Jevlan Dr., Woodbridge, ON
905-850-4653