The life-size World of Barbie interactive attraction opens its doors in a stand-alone space at Square One Shopping Centre in Mississauga on Friday, July 22nd, 2022. Local fans have an exclusive opportunity to step into the awe-inspiring, 30,000-square-foot interactive attraction before anyone else does. The space features life-size installations that are sure to capture the imaginations and hearts of many generations.

Kilburn Live, one of the fastest growing live event companies in North America, and Mattel, a global leader in children’s entertainment that specializes in the design and production of quality toys and consumer products, have brought to life this exclusive idea. 

“World of Barbie is an exciting immersion into the lifestyle of Barbie, where guests can step into her world, and discover and revel in installations that are meticulously curated to cultivate dreams,” says Julie Freeland, senior director of Global Location Based Entertainment, Mattel. “Fans of all ages can imagine endless possibilities for themselves, while walking in her footsteps as a scientist, designer, news anchor, astronaut and much more.”

At the interactive attraction guests can pay a visit to Barbie’s iconic Dreamhouse with exquisitely designed rooms, a patio, and a ball pit pool, then stop by Barbie Laboratory, where every fan can discover their inner scientist, or play DJ and try instruments from Barbie in Music Production Studio. A fashionista’s dream may come true in Fashion Runway, where guests have a chance to walk a pink carpet and pose inside one of six iconic Barbie boxes. A pause can be taken in World of Barbie Café for some sweet treats and afternoon tea in true Barbie style. The real fans can enjoy the installation that presents the evolution of Barbie via a style gallery that features the Barbie dolls and Dreamhouses from different decades and an array of her vintage cars. And so much more!

“Square One is proud to host the global debut of World of Barbie. The shopping centre is a leader in the entertainment category and has welcomed numerous world-class experiential and entertainment concepts over the years that attract visitors from the region and beyond,” says Stephen Gascoine, director and general manager of Square One Shopping Centre. “We can’t wait to welcome fans of this iconic brand.”

Following its debut in Toronto this summer, World of Barbie will tour several cities across North America, including New York, Chicago and Dallas. Get your tickets now at TheWorldofBarbie.com and live out your Barbie dreams.  

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