The “Athleisure” Movement – UGOSporty
UGOSporty is Vaughan’s new go-to for all things athleisure.
It’s official: athleisure is the new black — and it’s just as flattering.
This is one of the many reasons why Victoria DiGiammarino fell in love with the trend after becoming a mother. After discovering first-hand the magic of athleisure — how “chic” and “sporty” come together in the comfiest, sexiest fusion that women never before thought possible — she and her husband decided to launch their own shop, UGOSporty, in the heart of Woodbridge.
But this isn’t your average big-box yoga-wear shop that pumps out see-through tights and overpriced sports bras (you know the place we’re talking about). The goal of UGOSporty is to carefully curate high-quality athleisure pieces not only to ensure that Vaughan residents are dressed their best even while working out, but also to introduce diversity to their drawers of gym clothes.
“A few of our clients are fitness instructors, and they’ve said that in each of their classes, everyone is wearing the same bottoms,” says Victoria, who opened the shop with her husband, Robert, in September of 2016. “I want to make sure my clients have authentic pieces, so I only bring in three or four of each item.”
“I want to make sure my clients have authentic pieces, so I only bring in three or four of each item”
The boutique’s pristinely kept shelves and racks are stocked with unique brands, many of them imported from California, like Alo Yoga (whose “Moto” leggings are a favourite of the Kardashians), Varley and Vimmia. And on top of emphasizing diversity, Victoria is passionate about confirming the quality, wearability and value of each brand she brings in. Unlike many larger stores, Victoria tests each product herself before unveiling it to her customers.
Though the boutique is still young, Victoria and Robert have already introduced men’s and children’s lines, as well as accessories and must-haves like yoga mats and flasks from Namaka. All of this long-awaited goodness is wrapped up in the gorgeously decorated boutique, which reflects the essence of the athleisure style — fashion-forward, functional and oh-so-inviting.
“I want to give people a beautiful selection of workout clothes that can transition easily into their errands — or even their nights out!” says Victoria, an avid yogi and jogger. “We bring in pieces made from silky, soft, breathable, moisture-wicking and durable performance fabrics that still have a unique and gorgeous look to them.”
What’s also refreshing about UGOSporty is its “all are welcome” attitude that’s rarely present in active lifestyle shops.
“No matter your size, you can still find an outfit here that’ll make you feel beautiful, even if you’re just beginning your workout regime,” says Victoria. “You can start from a sexy spot, a great spot, and work your way up to exactly where you want to be.”
51 Jevlan Dr., Unit 6, Woodbridge, Ont.
Photos by Carlos A. Pinto / Dolce Media Group