From Y2K to Space Cowboy Core: Ahiri Launches Its S/S ’23 Collection.

With an escapist mentality, desire for adventure and a sense of freedom, Ahiri has launched its 2023 Spring/Summer collection. The Toronto-based fashion house that was built from its inception on elevating wardrobe essentials with a contemporary twist has brought the city some exciting looks for summer!

This playful take on Y2K fashion features a collection of 41 pieces carefully curated in an array of pastels, featuring hues of pinks, blues and soft purples.

Launching exclusively online, the collection makes use of holographic prints and two-tone yarns to create engaging garment illusions and fun silhouettes.  

The collection is the first of its kind, with the brand venturing into the change of season, bringing dynamic designs and a fresh take to the S/S fashion scene.

With a moody and mysterious esthetic, tactile fabrications and signature Ahiri flair, the eye-catching collection tells the story of a feminine escape tailored to each individual’s beauty.

We always strive to maintain a grabbing juxtaposition between hard and soft

Michael Jafine, head of design at Ahiri, spoke about the new line. “We always strive to maintain an attention grabbing between hard and soft.” In keeping with the brand’s esthetic, he shares how Ahiri is solidifying its image and crafting a signature formula for each of the brand’s looks. “This season, we’ve carried forward key motifs from our debut collection and presented them in innovative ways. An example of this is the space cowboy inspiration from Fall/Winter ’22. We took Western elements from our previous collection and elevated them with traditionally feminine colours and silhouettes.”

With a commitment to crafting quality garments, Ahiri has introduced longer-lasting pieces that make use of natural fibres and materials, such as 100 per cent cotton, and denim products made of only TENCEL fabrics.

Featured favourites include the black and white Western Tennis Shirt Dress, Sheer Shirt and Pleated Midi Skirt in pink. From a fashion editor’s point of view, shoppers should definitely keep an eye out for the Square-Neck Long-Sleeve dress print reintroduced in the form of two new knit dresses, a knit skirt and a top.

Excellently crafted with the Canadian consumer in mind, Ahiri’s collections make up a very realistic day-to-day wardrobe that can be dressed up or down with a premium feel and an affordable price tag. The flexibility of the designs is easily integrated into today’s fashion and can be worn from season to season, with the ability to be layered at the same time.

Look out for more to come from upcoming designer Jafine and his collection of designs for Ahiri.

www.ahiri.ca
@ahiri.ca