Gemma is the cropped coat that commands attention while redefining modern luxury. Crafted from existing materials that have been reimagined, it features a striking abstract pattern in plush, cruelty-free fun fur. Its oversized hood and structured shoulders create a dramatic silhouette, while its discreet hook-and-loop closure keeps the look clean and refined. Designed with a zero-waste philosophy, Gemma proves that statement outerwear can be both bold and responsible — even in subzero temperatures.
Behind the design is FREED, a luxury outerwear brand founded by Marissa Freed that is committed to animal-free, cruelty-free fashion with sustainability at its core. Each piece blends style and ethics, setting a new benchmark for conscious luxury. As the fourth-generation president, Marissa continues a family legacy that began in 1921 with Freed & Freed, honouring more than a century of craftsmanship while pushing fashion forward. Rooted in Winnipeg, Man., FREED reflects a distinctly Canadian vision — where innovation, heritage and compassion meet.
