Something to Smile About – Tru North Orthodontics Vaughan
New name, same award-winning team: Tru North Orthodontics welcomes patients new and old to a refreshed environment.
It may look like it’s new in town, but Tru North Orthodontics has been Vaughan’s go-to practice for more than a decade, having formerly operated under the name Davis Orthodontics.
Under the leadership of Dr. Michael Goldstein, BSC, DMD, FRCD(C), the clinic is embarking on a fresh look. But while its new name and look symbolize the next chapter for Tru North Orthodontics, the heart of the practice is the same: staffed with the same team of doctors and experts — who have a combined 400 years of experience in the industry — it’s still the clinic that Vaughan has come to know and love over the past 13 years.
Dr. Goldstein himself has been practising orthodontics for 15 years, and complementing his wealth of expertise is the clinic’s array of multidisciplinary specialists. By having multiple specialists in the office, including orthodontists, like Dr. Natalie Swoboda who has been with the team since 2014, registered orthodontic hygienists, sterilization technicians and more, Tru North Orthodontics is able to promise a well-rounded experience, ensuring each case is reviewed by different experts with varying perspectives and knowledge.
Impressively, the Tru North Orthodontics team is also known for finishing treatments in 20 per cent fewer visits than the industry average, saving patients their cherished time, energy and funds.
“The expertise of our doctors and team is one of the things I’m most proud of” says Dr. Goldstein. “Many of our team members have been with us from the inception of the practice, and we’re a very close-knit family.”
“We strive to be leaders in the industry in treatment options, efficiency and affordability, so our patients can achieve spectacular smiles while having a great experience”
Dr. Goldstein himself grew up in Edmonton and earned his doctorate in dentistry at the Oregon Health & Science University. When he brought his practice to Woodbridge in 2007, he quickly found his place at Davis Orthodontics — and today, as the head of the clinic, his goal is to continue to guide Tru North as it provides the highest level of orthodontic care using advanced technology in a fun, engaging and supportive environment.
“We strive to be leaders in the industry in treatment options, efficiency and affordability, so our patients can achieve spectacular smiles while having a great experience,” says Dr. Goldstein, who is also a Fellow of the Royal College of Dentists of Canada in the specialty of orthodontics and is on the executive board of the Ontario Association of Orthodontists.
Davis Orthodontics was always heavily involved in the Vaughan community, and Dr. Goldstein and his team are ensuring that Tru North carries on that tradition. In fact, he and the team are bringing on even more philanthropic commitments than before, from Adopt-a-Road and Adopt-a-Park initiatives to sponsoring kids’ sports teams.
“The most rewarding part of what I do is improving people’s self-esteem, which gives them a greater chance of success in all aspects of their life,” says Dr. Goldstein. “Seeing a personality transformation happen once their braces are off and they have the smile that they’ve always wanted, that is what makes me excited to come to work every day.”
In keeping with this commitment to improving patients’ self-esteem, Tru North aims to maintain patient satisfaction and confidence in the final product. For this reason, the practice offers a unique Lifetime Retainer Program.
“People worry that braces are expensive, but retainers are really what protect that investment,” says Dr. Goldstein. “We’ve created the program to ensure our patients are comfortable coming back here at any point to make sure their teeth and bite remain perfect.”
With this type of dedication to patient satisfaction it’s no wonder Tru North boasts a referral rate of nearly 100 per cent and has won several readers’ choice accolades year after year.
Dr. Goldstein encourages long-standing and new patients alike to come experience Tru North — same talented professionals, same award-winning service.
3883 Rutherford Rd., Suite B-9, Woodbridge, Ont.
photo by carlos a. pinto / dolce media group