The mission: to make Canadians feel safe in their own homes again.
“We’re looking to give Canadians the peace of mind they had that they were used to growing up in Canada,” says Corrie G. Elieff, CEO and chairman of Canada First.
The company’s mission is rooted in something deeply nostalgic — and increasingly urgent.
That guiding principle, Elieff explains, drives Canada First’s growing national presence. From Oakville to Ajax, Burlington to Vaughan, homeowners are facing a new reality: rising break-ins, expanding crime beyond urban cores, and a general unease that has reshaped what it means to feel safe at home.
“Everywhere we go, it doesn’t matter what neighbourhood we’re in, there’s been a break-in in the neighbourhood on the street within the last month,” he says.
Canada First responds to that fear with craftsmanship and conviction. Each technician undergoes six weeks of hands- on training before ever stepping into a customer’s home — a process Elieff proudly describes as “pay once, cry once.” From reinforced doors to window films and advanced deadbolt systems, their solutions are as much about prevention as peace of mind.
Beyond the technical, Elieff emphasizes the human side of the company — the people behind the mission. “Without my team, I don’t have a business. My team is the company,” he says. Elieff takes pride in the fact that his team goes through an intense and rigorous six-week training period (unlike his competitors, following a two-day training period) to ensure that every home they come to, they leave it with fortress-level protection.
Canada First’s commitment also extends beyond home protection. The company is actively advocating for bail reform, pushing to amend Bill C-75 — legislation Elieff believes fuels repeat offences. Teams are canvassing neighbourhoods, collecting signatures for a House of Commons petition to strengthen accountability within Canada’s justice system.
As Elieff makes it very clear, they are not in the business of profiting off fear but of preserving what Canada once stood for: a place where leaving your doors unlocked was second nature, and you didn’t feel the need to look over your shoulder. They are in the business of protecting Canadians one home at a time.
2139 Wyecroft Rd., Oakville, ON
289-949-5550
canadafirst.com
@canadafirst.inc
